In a world where it pays to stay focused, Asana is something of a unicorn. This work management platform has revolutionized how teams collaborate online. Think of Asana as a digital whiteboard where teams can plan and structure projects for maximum efficiency.

Expanding businesses in the market for a new work management platform are sure to benefit from this product. This is a flexible, adaptable software package that is easily one of the best team collaboration tools available today.

Below, you’ll find a breakdown of exactly why this all-in-one work management platform is used so much.

What is Asana?

Asana is a cloud-based work management platform. This digital platform is designed to improve employee productivity by keeping your team focused on specific projects, goals, and other assignments.

With Asana, you create visual “storyboards” that display your project’s workflow in an easy-to-read visual format. Project leaders can set deadlines, assign tasks, and post information relevant to each assignment.

Unlike other project management software, Asana is designed to be highly flexible and responsive. This software is very much open-ended in terms of its organization and structure. It’s up to the team leader to design the structure most appropriate for their project.

Why Does Asana Exist?

Asana exists to make work and project management efficient, organized and focused. This service moves the entire process of workflow management to a sleek, efficient, cloud-based solution.

There are no more confusing paper trails or crumpled documents littering the office. Think of Asana as a digital platform where transparency, accountability, and project organization are paramount.

For employees, Asana is a fantastic tool for success. Team members can see their tasks laid out in front of them and—more importantly—see how their individual tasks contribute to the success of the entire project.

Asana builds trust, encourages accountability, and improves clarity. Great project organization always leads to better collaboration and a better end result.

How to Use Asana

Asana subscribes to the “easy to use, easy to master” philosophy of software design. This is a service designed to be agile above all else — think of it as a blank slate that the project leader adapts to their needs.

Project managers can choose from any of the following tools (and many more) including work visualization boards, team and project calendars, to-do lists, Excel project integration functionality, and communication and collaboration tools.

To help project managers get off the ground, Asana offers a wide range of different project templates. These are “plug-and-play” templates that add some immediate structure to project managers new to Asana. Of course, it’s likely that you’ll be designing your own template in short order.

Basic operation is—unsurprisingly—simple. Asana breaks down each project into tasks (and subtasks, if needed) assigned to teams or individuals. The software allows you to track each task and any relevant information (attachments, conversations, and so on).

It’s also simple for project managers to check on the status of different tasks. Likewise, it’s easy for managers to gauge the completion of a particular project. 

What To Love About Asana

Asana is an absolute gem when it comes to adaptable, flexible work management software. In no particular order, we absolutely love Asana and its project transparency, external tool integration functionality, and overall ease of use.

Project Transparency

Project transparency is something Asana prides itself and for good reason. It’s simple to see who is working on what task. Whether you’re viewing tasks, looking for updates on assignments, or gauging the completion rate of a project, Asana keeps everyone in the loop.

External Tools

Asana benefits from integration with popular apps and services like Slack, ZenDesk, and Google Drive. It is great to see the Asana team continually bringing more external tools into the Asana family.

Ease of Use

Asana is simple—really, really simple—to use. The onboarding process for new users is quick and most users will be up to speed in no time. For project leaders, the use of Asana’s project templates makes it possible to get a working project hierarchy up in short order.

What Asana Could Improve On

What Asana does, it does well — that said, a few tweaks here and there could make Asana even better. Specifically, it’d be ideal to see improvements in several areas: more project templates, better notification functionality, and enhanced communication features.

Project Templates

Asana’s project templates are a fantastic way to get started with the software without having to reinvent the wheel. We’d like to see more complicated project templates that cover a greater range of project ideas — “plug and play” templates are great, so the more the merrier!


Emails, emails, and more emails: Asana needs to tone it down. Most user actions tend to generate an automated email, which makes it difficult to sort through the chaff to find relevant notifications.

We’d like to see fewer emails (or greater email notification customization tools). At the same time, Asana already has an internal inbox — save actual emails for truly important notifications and let the rest stay on-platform.

Better Communication and Collaboration Tools

A few tweaks to Asana’s communication tools would go over nicely. It’d be fantastic to be able to edit PDFs or other documents directly on the platform. As it currently stands, you’ll need to make the edits and re-upload the document).

Although Asana integrates with Slack, we’d welcome more on-platform chat functionality. It’s hard to say no to more communication tools.

Asana Alternatives

A favorite of many project leaders, Trello is a wonderful tool for managing tasks and assignments. Trello lacks some of the advanced features that Asana offers, but there is a lot to be said for simplicity. Trello’s system of boards, lists, and cards is flexible, easy to use, and requires effectively zero training.

With Trello acting as a less powerful alternative to Asana, you might want the opposite. Enter Workzone, a service that offers more functionality than Asana, but with a greater learning curve.

And, of course, at a higher cost.

If you really need the advanced tools of Workzone (traditional Gantt charts, for example), check it out. Otherwise, stick with Asana or Trello.

Asana Reviews and Testimonials

Ben Moore and Jill Duffy of PC Mag had almost entirely positive words for their review of Asana. The authors praised the “flexible, fast, and modern design” of the platform and only managed to fault Asana on a few minor details — it’s not “ideal for graphics-intensive work”, for example.

In the startup world, MATE is using Asana to great success. The company managed to cut meetings by 90% and improve its overall productivity by 40%. Those are big numbers, especially in the startup world where efficiency is paramount.

If you’re wondering if Asana is only suited to small organizations, think again. Sony Music used Asana to “boost their creative production capacity by 4x.”

Try It Out

If you’re looking for a top-tier work management platform, visit for more information. You can access pricing information, additional product details, or even view a demo of the product online before you make the leap.

Asana dominates the “Goldilocks Zone” niche of work management software. It’s easy to use, flexible, and contains all the functionality you need. This is a fluid, adaptable software service that checks all the boxes.

It’s nearly impossible to beat Asana’s robust platform.

Are you using Asana to reinvent project management in your workplace? If so (or if you know anyone who has), don’t be shy! We’d love to hear your feedback on this incredible software package in the comments below.

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