Being a leader isn’t easy. It’s full of ups and downs on a “normal day.” Add in a global pandemic and you better buckle up for a roller coaster ride.
Founders, owners, and leaders in all walks of life are working harder than ever to stay creative and agile. It’s easier said than done.
Upside Business Travel’s CEO and Co-founder Scott Case has never been one to sit back and wait for the dust to settle. In fact, he’s fired up and wants to help other leaders tackle the challenges they’re facing.
See if any of the resources Scott is creating can help you come out of this pandemic thriving.
When the pandemic hit, Scott quickly spun up Founders Focus, a free twice-weekly meetup for almost 400 founders. Founders Focus is a safe place for leaders to share challenges, wins, and discuss the future of entrepreneurship amid the chaos of now.
Examples of past sessions and co-hosts include:
- “Beating the Odds: Riding the Road to Recovery” with Donna Harris, Founder of Builders and Backers
- “Straight Talk About Your Business” with Carol Roth, business expert and frequent media contributor
- “Perfecting Your Pitch” with Nathan Gold, Chief Coach of The Demo Coach
- “Winning in Chaos” with Thor Ernstsson, serial entrepreneur and technologist
- “Innovation: Wartime vs. Peacetime” with Eric Koester, Founder and CEO of the Creator Institute
Also, Scott is holding his very own version of office hours. He’s offering free 15-minute 1:1 sessions for any leader who’s wrestling with COVID-19 business challenges.
1. “How To Make A Great First Impression At A Networking Event” (April 28, 2020)
Even in a world that’s gone all virtual, it’s still important to make great impressions and stand out from the crowd. Scott’s #1 networking advice is to be authentic and ask yourself, “do I really want to work with someone who doesn’t know the real me?”
2. “It’s Time To Start Playing Offense” (June 8, 2020)
Our current crisis has impacted businesses in different ways, but these three steps can help every business better plan for the future.
3. “Product Development: How To Overcome The Fear of Failure” (July 6, 2020)
You can apply this basic experimental framework to just about any product development process. You may skip some steps, but when followed, this framework can help you gain the confidence you need to execute on a great idea.
4. “13 Types of Digital Content That Can Enhance A Company’s Online Presence” (July 7, 2020)
Thirteen professionals from Forbes Communications Council shared the best types of online content that leaders and brands should use to engage with their customer base. Scott’s advice highlights content that triggers an emotional response.
From Scott’s perspective, there are two paths that businesses can take to deliver on high customer expectations. Whether you choose the all-tech model or the human-in-the-loop model, it’s important to determine which which experience is best for your customers—then figure out how to deliver.
If you or any leaders you know could use support or peers to depend on, leverage these opportunities to set yourself up for success.