Cloud-based email management systems and newsletter tools are essential for businesses of all sizes. Make sure you choose the right one for your company.
In this article, we will look at what you need to know about Mailchimp.
What is Mailchimp
Mailchimp calls itself an “all-in-one Marketing Platform.” It is basically an email marketing and newsletter software. It helps you organize your contacts and create targeted emails. With Mailchimp, you can also create automated messages, such as welcome emails, abandoned cart reminders, and onboarding, then send them to specific audiences according to optimal send times. There is a Content Studio component to help you design your emails and analysis tools built-in so you can better understand who to message and when.
How to Use Mailchimp
Companies use Mailchimp to manage their email messages and newsletters. These professionals use the program to create marketing messages and shopping notifications using provided templates. From there, they upload contact information from website visitors and customers, then let Mailchimp collect information on those people as they interact with company emails. They use that data to make informed contact with their customers. Advanced Mailchimp plans can predict purchase likelihood and support multivariate testing.
Mailchimp also lets users run Facebook and Instagram ads through its system so that companies can leverage the insights from their emails for more effective ad targeting and retargeting. The program supports organic social posting as well so that users can track the performance of their social media posts. Mailchimp integrates with a variety of other applications too — including Canva, Accelo, Shopware, and Xero.
You can get many of Mailchimp’s best features on the Free plan. It lets you send up to 10,000 emails per month and as many as 2,000 contacts. After that, Mailchimp’s pricing starts to climb. For as little as $9.99 per month you can have 50,000 contacts and 500,000 monthly email send. Actual pricing is based on your audience size. This is called the Essentials package. It includes more features than the Free plan, such as 24/7 email support, A/B testing, and pre-made templates.
If you move up to the Standard plan, you get even more. This plan includes delivery by time zone, send time optimization, and multi-step custom workflows. It starts at $14.99 per month and supports up to 1.2 million monthly email sends. Again, the actual pricing depends on the size of your audience.
To get everything that Mailchimp offers, Mailchimp’s next tier and most comprehensive plan is the Premium plan. Its pricing starts at $299 per month and is based on audience size.
Why Mailchimp Exists
Mailchimp exists to streamline the email marketing process. It helps companies reduce the complexity of contact management and customer analysis. Businesses can leverage this information to improve messages, optimize their timing, and ultimately grow.
What To Love About Mailchimp
There is a ton to love about Mailchimp. It makes the email marketing process easy and collects actionable data. Here are some favorite aspects of Mailchimp:
Mailchimp’s free plan is incredibly robust for a free service. It is a budget-friendly way for any company or business to get involved with email marketing.
Mailchimp supports more than 200 app integrations. From importing contact lists to using graphics you create in another program, the ease of integration is a big win.
Many of Mailchimp’s plans offer the ability to collect data, test different marketing messages, and evaluate the right timing. These features help companies learn about their businesses and target customers more effectively.
Mailchimp does more than email. It also supports social media and provides a way to analyze those efforts and target ads more effectively.
Companies can use Mailchimp as a singular hub for customer data and insights, allowing them to see Instagram, Facebook, and email customer preferences.
Easy to Use
Above all, Mailchimp is easy to use. The dashboard is easy to navigate and creating an email campaign only takes a few clicks.
What MailChimp Could Improve
Mailchimp delivers on many fronts, but it may not be the best choice for every business. Here are some ways that Mailchimp could be better:
Email Volume to Price
Pricing increases significantly between plans, so Mailchimp may not serve a company very well if it sends out lots of emails but doesn’t necessarily have the ability to convert those interactions into income.
Further, Mailchimp pricing is complicated. Having the amount a company pays based on the size of its audience can be confusing.
Mailchimp does offer the ability to have one action trigger a series of emails set to send at specific times. However, that ability only comes with its most expensive plan.
Check Out Mailchimp Reviews
Mailchimp is a popular service that has been around for a long time. Many companies, large and small, have used the email campaign service. Read some of their reviews to get a better idea of how Mailchimp could work for you.
PC: PC Magazine reviewed Mailchimp. They said that pricing could be unclear, but noted that flexible pricing and the variety of third-party integrations were strong.
EmailToolTester: EmailTooltester reviewed Mailchimp. They have screenshots of the platform.
G2: Check out the reviews of Mailchimp on G2. There are thousands!
Mailchimp offers a robust product that is designed to handle up to three million monthly mail sends. It offers single-step automations as well as multi-step workflows for client onboarding and customer nurturing. Best of all? It does some of this for free. However, you will need more than a free account to access many of Mailchimp’s best features. Sign up here to try Mailchimp for yourself.
Have you used Mailchimp? What did you like about it? We want to know! Share your experience in the comments below.