Outreach.io provides users with valuable data intelligence that simplifies sales engagement. This platform offers marketers a 360-degree overview of prospects in their pipelines and, with these actionable insights, businesses can optimize lead generation and scoring.

With Outreach, there is a suite of sales tools that will empower businesses stuck in a sales slump. Here is everything you need to know about this software.

What is Outreach?

The Outreach.io tool describes itself as the “leading sales engagement platform.” Marketers in various niches use this software to streamline workflows so they can target high-value prospects interested in their products and services. Find out where prospects are in your sales and marketing funnels and move them through your pipelines with the correct marketing methods.

This sales engagement platform provides users with valuable data insights, so they can bridge the gap between sales and marketing. Users access all of these insights from one database, which replaces other apps and software. They then use this data to track engagement, book meetings, nurture prospects, drive revenue, improve the customer experience, and make better decisions in the workplace.

The tool uses the latest technology to locate the highest value prospects that you can turn into customers. Lead nurturing suddenly becomes much more effective because you are interacting with prospects who are already engaged. Lead scoring tools provide you with insights into which prospects are ready to make a purchase. 

Companies like AdRoll and Showpad use this software, and there are a number of real customer stories to read through. One example comes from Pluralsight’s Head of Commercial Sales who says Outreach “makes achieving results possible.”

Why Outreach Exists

Outreach exists because it’s tough to know what prospects really think about your products and services. This sales engagement software makes it so much easier to track prospective customers at various touch points in your sales and marketing pipelines. It lets you engage prospects and use the right marketing methods to convince them to make a purchase or sign up to one of your services.

How to Use Outreach

Unlike some other sales tools, you can enter specific information in this platform and fine-tune content, so you can engage prospects effectively. This way, you won’t waste time nurturing leads who have no interest in your products and services and aren’t willing to make a purchase. 

The Outreach.io sales platform has complex functionalities, for sure, but at its most basic level, it’s really easy to use. The interface is far more simple than other sales tools of this ilk, and it’s easy to integrate the platform with tools such as Salesforce and Marketo (integrate these tools for deeper data insights.)

What to Love About Outreach

The way Outreach syncs with other platforms (Salesforce, Gmail, LinkedIn Sales Navigator, etc.) is a marvel. The process doesn’t take long at all, which reduces stress, and these integrations provide you with a unified view of all of your prospects, so you can optimize sales engagement.

Once you’ve synced this tool with your email provider, for example, you can manage multiple mailboxes and track prospects at the same time. As a result, you can improve email automation and send targeted messages to high-value prospects. Reporting tools will tell you the best-performing emails and other valuable data analytics. Find out where prospects are in your sales funnel and monitor team members who use this software.

If you’re still not sure whether to invest in this sales engagement platform, you can request an Outreach demo.

Outreach Chrome extension

The Chrome extension lets you communicate effectively inside of Gmail. You can download this extension in the Chrome browser and receive real-time notifications about your communications funnels.

Outreach Reviews

We’ve found a lot of users love the integration features, and one enterprise sales development rep of a mid-market organization notes that Outreach “integrates very well with Salesforce, simplifying user workflow.”

Users also love the unified view that this platform provides. You can view sales data and other important prospect information from one screen. One user on Twitter says the “360-view is awesome.”

Sara Colombo, director of business development at software company Jellyvision says: “If we hadn’t used Outreach, our emails wouldn’t have gotten tracked and viewed like they did, and then we wouldn’t have been able to get in front of the right person.”

This software currently holds a 4.4/5 rating on FitSmallBusiness.com and a 4.3/5 rating on G2, who call Outreach “the system of action for sales teams.”

What Outreach Could Improve On

Let’s talk about price. Although Outreach doesn’t advertise prices on its website, packages start from $1,200 per user, per year. This makes this platform one of the most expensive in the sales engagement sphere. However, the rich prospecting features more than make up for the price tag.

One major gripe: There’s no monthly payment option (just annual payments), so you need to think long-term when making the switch to this software.

Outreach Alternatives

Alternatives to this software include Fileboard, which also provides users with real-time sales engagement data for better prospecting. Fileboard is cheaper than Outreach, with prices starting from $54 per user, per month.  

SalesLoft, another alternative, claims it’s the No. 1 sales engagement platform. Like Outreach, it engages prospects and can maximize revenue. Use it to engage with customers on a deeper level. SalesLoft doesn’t publish prices on its website, but plans start from $125 per month.

Try Outreach to Increase Sales Team Efficiency

Outreach is a sales engagement tool that automates many of the processes associated with sales and marketing — workflows, follow-ups, emails, you name it. At its basic level, this platform is easy to use and could benefit users who struggle to engage with prospects and move them through their funnels.

Optimize your sales with Outreach by requesting a demo.

Are you debating whether Outreach could help grow your business? Let us know what you’re thinking in the comments below.

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