Keeping customers happy is a key step to running a successful business. Companies that want to best manage their customer relationships can use software solutions to simplify and automate the process. One type of software that can help strengthen the relationship between a business and its customers is a CRM, which stands for customer relationship management. Today, one of the most popular CRMs available is Salesforce.
Read our Salesforce review to find out if the platform is a tool that could help your business, and how you could use it to build better bonds with customers.
What is Salesforce?
Salesforce is a cloud-based CRM that allows businesses to better reach, nurture, convert, and maintain ties with customers. It is the most popular CRM available today, holding around 20% of the market share.
Salesforce has a wide variety of features that help companies manage customer relationships. It can assist in marketing, lead conversion, customer service, and retention.
Why Does Salesforce Exist?
If they want to succeed, companies can’t have their departments operate as silos. Instead, they need to collaborate to bring customers in and keep them happy. Salesforce exists as a centralized place for businesses to manage their customer interactions. With one shared, centralized platform, everyone can keep up-to-date information about who their customers are, how they’ve interacted with you, and what to do to keep them satisfied and loyal.
How is Salesforce Used?
The platform can help a variety of teams and departments to help improve customer relationships. The CRM allows marketing teams to generate personalized, relevant marketing content. It allows sales departments to store important lead information and to nurture leads until converting to clients.
Salesforce can also help companies provide tailored, individual customer service. It also has powerful analytics tools to show you what you’re doing right with your customers. It can also reveal where you could improve. Finally, Salesforce has an e-commerce platform where your customers can purchase products.
Who Uses Salesforce?
Salesforce is the most popular CRM on the market. Many different types of businesses find it to be a useful business tool. The platform best benefits marketing, sales, and customer support teams. It can also help startups working to build a customer base.
However, anyone who wants to analyze their interactions with their buyers to see what’s working can use the platform. Salesforce specifically says that they offer products that appeal to companies in the following industries: communications, consumer goods, healthcare, insurance, life sciences, manufacturing, media, nonprofit, retail, travel and hospitality, and wealth management.
What We Love about Salesforce
There’s a reason that Salesforce is so popular. It offers a huge amount of functionality at different price levels. Some of the things that we love most about Salesforce include:
Educational component: Salesforce has committed to helping users learn how to best use the software. They also work to teach companies about customer relationships in general. This educational componentof the platform is a valuable added bonus.
Powerful integrations: Salesforce integrates with countless apps. So, you can use it to make the platforms you already rely on more powerful and useful. Keep using the software you already know and love. Then, add Salesforce on for better customer tracking and more convenient automation.
User tiers: Salesforce customers can choose from various user tiers at different prices. This helps organizations ensure they are using the version of the CRM that fits their specific needs and their budget.
How Salesforce Could Be Improved
Since we wanted to create an unbiased Salesforce review, we also want to include ways we think Salesforce could be better. The improvements Salesforce could make have to do with things such as:
Nomenclature: Salesforce offers one centralized platform. But, each individual service or product has its own branded name. This can be confusing for users who are trying to figure out which tier works for their organization. The branded names of each product don’t necessarily indicate what they can help a user do.
Customer service speed: While Salesforce helps other organizations improve customer service, their customer service lags. Many users complain that the company is slow to respond to questions or concerns. They’re also not always available to help when bugs arise.
Check Out Salesforce Reviews
Lots of Salesforce’s users have strong feelings about the product. Check out these real Salesforce reviews to learn about other people’s experiences using the popular CRM:
Business.com: Well-known business and tech journalist Matt D’Angelo recently wrote a review of Salesforce for Business.com. D’Angelo praised Salesforce for its scalability, and the fact that it can meet the needs of any business, big or small. He complained that Salesforce’s customer support team was unresponsive.
PCMag.com: Barbara Krassnoff and Molly K. McLaughlin, expert tech writers and editors of PC Mag, recently composed an updated review of Salesforce. They rated the software as excellent, praising its 30-day free trial period. They also like its countless integrations and powerful lead management capabilities. Their only criticism is that the product could be expensive for young companies with small budgets.
Try Out Salesforce
Intrigued by our Salesforce review? Consider watching a demo of the product. Just enter some information about yourself and your organization, and you can watch a tailored demo of how the product works.
If you are ready to try out Salesforce, reach out to the company to talk about what product is right for your organization. You can give Salesforce some information about your needs and request a call to get started.
If you feel certain you want to give the product a try, take advantage of a 30-day free trial. You can use the product for 30 days without giving any payment information. This gives you a chance to make an informed decision about whether it’s the right investment for your organization or not.
If your organization uses Salesforce, how has it best benefited your company? Let us know in the comments below.