Around 1.8 billion people purchased goods online in 2018. As more consumers shun brick-and-mortar stores for digital ones, merchants are looking for new ways to attract shoppers to their sites. Shopify‘s sales tool provides online sellers with a possible solution. This eCommerce sales platform has a suite of tools for merchants who want to manage their business more effectively, optimize product pages, and improve inventories and supply chains.

Looking for Shopify reviews? This overview will tell you whether the Shopify sales tool is worth testing.

What is Shopify?

Shopify is an eCommerce software that lets you grow and manage your online retail business. You can sell products in multiple places — web, mobile, online marketplaces, social media, you name it. That’s not all. This platform lets you manage payments, optimize inventories, improve shipping processes, and more. 

You can use Shopify in nearly every country in the world. This allows you to sell your products to a potential global audience of billions. 

Why Shopify Exists

eCommerce is booming. eCommerce accounted for around 10 percent of all U.S. retail sales in the third quarter of 2018, while 69 percent of Americans have purchased an item online. However, with so many potential customers, many retailers find it difficult to manage their business. Platforms like Shopify provide retailers with powerful eCommerce tools so they can automate workflows and track their sales campaigns.

How to Use Shopify

Many of the selling tools on Shopify automate the complicated processes associated with eCommerce, such as billing, inventory management, and so on. This provides you with multiple benefits as a retailer. Unlike a brick-and-mortar store, which requires staff, you can run your retail business 24 hours a day, seven days a week. 

Using Shopify is pretty easy, even if you’ve never used a platform like this before. Just sign up on to get started–you can create a theme or layout, start adding products to your store, and choose a domain name. You can customize your store any way you like. 

Shopify also has free online tutorials so you can learn how to optimize all of its features.

What to Love About Shopify

It’s perfect that you can try Shopify for free for 14 days without a credit card. This lets you use all the features and decide whether this platform is worth your investment. After your trial expires, you can choose one of the following pricing plans: Basic ($29 per month for 2 staff accounts), the Shopify main plan ($79 per month for 5 staff accounts), or Advanced ($299 per month for 15 staff accounts).

Another bonus is that you can use your existing domain name and sync it to your Shopify store. If you don’t have a domain, you can purchase one through Shopify or another provider. Either way, Shopify makes it easy to manage your domain.

Users also love the various integrations and apps that will supercharge your sales campaigns. Sync Shopify with QuickBooks, for example, for quick insights into your eCommerce accounts and finances. You can also integrate with Facebook and eBay.

Last but not least, it’s worth noting that Shopify offers an entire suite of free tools that are designed to help you sell and grow your business. Everything from a barcode generator to a shipping label template.

Shopify WordPress Plugin

Sell your products on any WordPress site with this plugin. You can display products with custom shortcodes and sync products as native WordPress posts. 

This plugin currently has a 4/5 rating on the WordPress website.

Shopify Reviews

Currently, this software holds a rating of 4.3/5 stars on, where one user, an eCommerce administrator at an auto company, says: “Shopify is a great plug and play eCommerce solution for anyone from a small home-based business to enterprise.”

On the popular review site G2, the platform also has a 4.3/5 rating, based on hundreds of Shopify reviews. One user, a management consultant for a small business, says: “Shopify is the most significant and effective tool in electronic commerce,” and “I like it because it also offers security and a big professional team who want to back me up.”

Richard Munter, principal at Munter Westermann Arts and Media, tweeted, “Spent the day building a new store in #Shopify. Excellent platform for basic e-commerce. The challenge (and the fun?) is stretching its limits.”

What Shopify Could Improve On

A major downside to Shopify is its transaction fees for people using a third-party payment gateway. There’s a 2 percent transaction fee on the Basic package; 1 percent on the main package; and 0.5 percent on the Advanced package.

The platform’s competitors (more on that in the next section) don’t charge these fees. However, there’s a simple workaround. Merchants who accept credit cards can use the Shopify Payments feature and avoid transaction charges completely.

Shopify Alternatives

BigCommerce and WooCommerce are two of Shopify’s biggest competitors. Both offer sales tools for online merchants who want to expand their business.

WebsiteBuilderExpert notes that while BigCommerce has more in-built features and WooCommerce offers limitless customization, Shopify is the “best all-round eCommerce platform.”

Final Verdict

With its wealth of eCommerce features, Shopify is a sales automation platform for retailers who want to attract more consumers to their product pages and boost sales. 

See how you can optimize your online store today with Shopify’s free 14-day trial.

Have you used Shopify in the past? Let us know about your experience in the comments below.

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