SurveyMonkey Review: Use Free Surveys to Collect Important Feedback
As a platform for designing online surveys, SurveyMonkey has taken the business world by storm --- users can perform market research, receive employee or customer feedback, and even analyze survey results with an arsenal of different tools.
SurveyMonkey is a tool that provides fantastic value to growing businesses. The information collected by SurveyMonkey can be used to inform better business decisions, something businesses are sure to find invaluable.
What is SurveyMonkey?
The idea is simple: SurveyMonkey is a subscription-based software platform that allows users to design surveys and analyze the results. It's pretty fantastic --- there's a massive "bank" of preset survey questions you can use to get you started, or you jump straight into designing your own survey.
SurveyMonkey uses a standard tiered pricing model. Customers can choose from a (free) base plan or more expensive premium subscriptions. Each tier offers additional features and services---the premier plan provides advanced survey logic tools, for example---and users can choose either individual or team plans.
How is SurveyMonkey Used?
SurveyMonkey is used to perform market research and gather practical information about the respondent's behavior. The service allows users to collect user responses from a variety of platforms (email, mobile, chat, etc.) and analyze the results.
Why Does SurveyMonkey Exist?
SurveyMonkey allows business leaders to make informed decisions. Insights from customers, for example, may shed light on changing consumer behavior. That, in turn, may drive a business to retool product lines, offer new (or different) services, or pursue other changes. At the same time, honest, anonymous employee feedback is a fantastic method for employers to see what's really going on in the trenches.
Compared to traditional surveys, SurveyMonkey provides users with a wide range of tools to make the survey process more effective. Something as simple as properly-written questions (a vital component of any survey!) can make a world of difference. Advanced data analysis tools include real-time results tracking, data filtering, data exporting, and custom reporting features.
Who Uses SurveyMonkey?
SurveyMonkey is (mostly) used by businesses looking to obtain feedback from customers and employees. The flexibility of SurveyMonkey's pricing model is fantastic: customers can choose between individual and team plans and what set of features they need.
Of course, SurveyMonkey can be used by anyone looking to send out a survey: marketers, account executives, HR teams, and UX/UI departments (to name a few).
What To Love about SurveyMonkey
There's a lot to love about SurveyMonkey. The user-friendly design, ample amount of free features, and flexible pricing tiers makes it an instant win in the data collection world.
Smartphones and mobile apps are ubiquitous for good reason --- the convenience and utility of a mobile app trumps that of pen and paper. Users can create surveys and access analytics tools directly on their mobile devices. Respondents, in turn, can use the app to submit their responses.
Anonymity and privacy are two pillars of the survey world. SurveyMonkey allows users to create anonymous surveys that allow for honest, accurate feedback. At the same time, privacy concerns are paramount --- SurveyMonkey provides HIPAA-compliant security measures to ensure that user data is protected.
SurveyMonkey's platform integrates directly with popular marketing and CRM apps --- Marketo and Eventbrite, just to name a few. This adds a layer of functionality that is hard to beat: the more data integration, the better.
Free Plans and Tiered Pricing
In a world where companies often lock their most useful features behind paywalls, SurveyMonkey comes out on top. The free version of the software has all the features you may need to run a successful survey and analyze the results.
The free Basic plan allows you to:
- Design and send out a survey with up to 10 questions.
- View up to 100 responses per survey.
- Access basic analytics (completion rate, time spent per survey).
- Create a free shareable link to show off survey results (you can't export survey data in the free version).
The paid Standard plan allows you to:
- Export survey data in a variety of formats (PDF, XLS, CSV, PPTX).
- Design a survey with an unlimited number of questions.
- Receive up to 1,000 responses per month per billing cycle.
The paid Advantage plan includes:
- Advanced analytics and logic features (response quotas, A/B testing, question/page randomization).
- Advanced data export features (SPSS format unlocked).
- The ability to accept payments and upload files directly to your survey.
Finally, the paid Premier plan unlocks:
- Multilingual functionality.
- Sentiment analysis.
- Unlimited access to SurveyMonkey's industry benchmarks, data trend tracking functionality, and white label survey features.
If you're looking for a software platform that supports multiple users, SurveyMonkey's "Team Plans" check all the boxes. Each tier of Team Plans (Advantage, Premier, and Enterprise) offers the same functionality as the equivalent individual plan, with some changes:
- The Team Premier allows you to create private apps via direct API access, remove the SurveyMonkey footer, and communicate with other team members all on the platform.
- The Enterprise package unlocks HIPAA-compliant features, audit logs, admin dashboard access, and assigns a dedicated customer success manager assigned to your account.
For users looking for additional functionality, SurveyMonkey's tiered pricing model is ideal. Each tier offers significantly improved functionality at a reasonable cost.
How SurveyMonkey Could Be Improved
No service is ever perfect. There are always ways to improve a subscription-based SaaS product and SurveyMonkey is no different.
Better Branding Features
SurveyMonkey isn't shy about promoting its brand in its products. As a general rule, granting the premium or high-end subscription tiers the ability to fully customize branding is a big plus.
More Advanced Surveys
SurveyMonkey falls slightly short when it comes to creating complex surveys. Ideally, users would be able to create surveys with multi-part questions and flexible answering options. It's a small thing to be sure, but it's hard to say no to added functionality.
Check Out SurveyMonkey Reviews
SurveyMonkey is one of the most popular free survey tools available. Many people who have used the platform have written a SurveyMonkey review online. Reading these reviews can help potential users better gauge if the platform is the right one for them.
Ross Rubin remarks that SurveyMonkey's ease of use is what really makes it shine. He also says that it stands out because it offers unlimited free surveys at the basic level. He also praises the fact that it makes designing surveys incredibly intuitive. According to Rubin, the only drawback is that its advanced survey design capabilities are somewhat limited.
SMBGuide has mostly praise for SurveyMonkey. The recurring theme is that the free options and easy-to-use mobile app help SurveyMonkey top the charts. Of course, the main drawback is the lack of fully customizable branding options --- it's impossible to send out surveys without SurveyMonkey's branding.
Similar to PCMag and SMBGuide, Software Advice has mostly great things to say about SurveyMonkey. However, SurveyMonkey's pricing seems to have struck a chord with the reviewers there. The cost of Team Advantage/Team Premier seems too high to some reviewers --- they feel that SurveyMonkey is pricing some smaller businesses out of their advanced plans.
All in all, reviews for SurveyMonkey are overwhelmingly positive. It's a flexible, fully-featured software package with excellent data analysis tools. The only real downside seems to be the inability to remove SurveyMonkey's branding from their tools --- something that the company may opt to change for their premium-tier subscribers.
Well, that and the cost.
Some Happy Customers
CoastHills, one of California's largest credit unions, opted to use SurveyMonkey to handle their entire survey operation. SurveyMonkey automated much of the feedback process and made the results available to management --- Scott Olson (Senior VPM of Technology at CoastHills) said that this access to "immediate insights" helped make CoastHill tellers "better and better" at their jobs.
SurveyMonkey's reach is truly global. u&u, an Australia-based recruitment agency, found that their average response rate "nearly doubled, from 21% to 36%) after signing on with SurveyMonkey. Nicola Flannery, one of u&u's executives, said that SurveyMonkey "makes the team feel really, really good about the service we provide."
Try Out SurveyMonkey
If you're in the market for a survey and feedback collection platform, SurveyMonkey is a top contender. To do so, visit the product's website: Surveymonkey.com. You can see a complete list of third-party integrations, read descriptions of all the platform's features, check out pricing, and even take advantage of the company's educational resources to figure out how to best use the product.
Then, click "Sign Up" when you are ready to create your own account and make surveys. You can then see if the tool makes collecting feedback easier and more useful for you. It is free to create an account, so you have nothing to lose by joining. If the platform does work for you, you can consider getting even more from your surveys by paying for an even higher-tier account.
Has SurveyMonkey helped you collect better feedback at your organization? How has it best benefitted you? Let us know about your experience by leaving your own brief SurveyMonkey review in the comments below.