Upside Expands Leadership Team to Accelerate Growth and Market Impact

Washington, D.C. – September 30, 2024 – Upside, a leading digital marketplace dedicated to empowering individuals and businesses financially, today announced two strategic hires, Kiki Burton as Chief Growth Officer and Mike Jacobs as Chief Marketing Officer and President, Consumer. The two respected industry leaders will be responsible for driving transaction and retailer growth. 

Upside operates as a two-sided marketplace, creating a win-win that delivers value for both consumers and retailers. Through the platform, retailers benefit from incremental profit, while consumers get cash back on everyday purchases. As both sides of the marketplace grow, increased retailer participation offers more cash back opportunities for consumers, and the larger consumer base drives more business to retailers, creating a self-reinforcing cycle. To date, the platform has helped consumers earn nearly $800 million in cash back and generated $1.5 billion in incremental profit for retailers.

“At Upside, our team is our greatest strength, as they are the driving force behind advancing the economic power of people living and working in the real world,” said Alex Kinnier, co-founder and CEO of Upside. "Kiki and Mike’s combined expertise and strategic vision will be instrumental as we continue to expand our marketplace and deliver greater value to our users and retailer partners.”

Burton brings a rich background in both B2B and B2C marketing and product roles, having most recently led growth marketing and new business at Plaid. Previously, she was key to Credit Karma’s acquisition by Intuit and led global product management for data platform solutions at Adobe. As Upside’s Chief Growth Officer, Burton will focus on expanding active retailers, driving retailer engagement and providing consumers with more places to earn cash back. 

Jacobs is an award-winning marketer with over two decades of experience across brand, performance, and product. He joins Upside after leading growth at Etsy, acquiring buyers and sellers across the globe and optimizing billions in media investment. Previously, he led brand and ROI-driven campaigns for companies such as Netflix, Yahoo!, AT&T, Viacom, and The Wall Street Journal. As Upside’s new Chief Marketing Officer & President, Consumer, Jacobs will focus on amplifying the brand, optimizing full-funnel media, and driving the overall consumer experience for maximum marketplace impact. 

With the addition of these seasoned leaders, Upside is well-positioned to accelerate its growth trajectory and deliver even greater impact to its retail partners and consumers.  To learn more about job opportunities at Upside, visit our career page. 

About Upside

Upside is a marketplace that connects consumers with brick and mortar retailers through personalized offers. Since 2016, Upside’s AI-driven personalization technology has helped millions of people get more purchasing power on the things they need, and tens of thousands of businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more: www.upside.com