Loyalty programs retain customers. Upside acquires and reactivates them. Together, they create a powerful engine for attracting new customers and deepening engagement with existing ones.

Upside complements existing loyalty programs — it doesn't compete with them. Loyalty programs reach existing customers and reward loyal behavior, but have limited reach with new customers. Upside excels at acquisition: It sends targeted, personalized offers to customers who haven't visited a retailer’s location or aren't motivated by loyalty offers alone. 

Once Upside brings a new customer on site and drives repeat visits, retailers are better positioned to convert those customers into loyalty members.

Upside benefits retailers by bringing in new and repeat customers and incremental revenue — profitably. Upside’s personalized promotions nudge consumers to choose Upside retail partners over nearby competitors. This drives new foot traffic and increases retailers’ share of wallet.

Unlike traditional loyalty programs or blanket discounts, Upside’s offers are designed to drive transactions that retailers wouldn’t have received otherwise — all while protecting the retailer’s margin. 

Upside runs automatically in the background, connecting millions of consumers with retailer partners without changing business operations. Every promotion is designed to be profitable. Because Upside uses a profit-sharing model, it only makes money when retailers do.

The Upside app helps users earn cash back on everyday purchases at participating gas stations, convenience stores, grocery stores, and restaurants across the U.S. Users claim personalized cash back offers in the app, pay as usual, earn cash back, and then cash out their earnings anytime. All offers can be used alongside most retailer loyalty programs and credit card rewards.