Research
and Reports

Upside’s research reports provide data-driven insights based on billions of transactions and consumer surveys across grocery, fuel, and restaurant industries, helping retailers understand behavior shifts, consumer habits, retailer sentiment, and marketplace insights.

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The income divide: Retail behavior is splitting in two

Consumer demand looks stable on the surface. But underneath, it’s splitting in two. This report reveals how spending and decision-making are diverging across income levels, and what that means for retailers.

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The income divide: Retail behavior is splitting in two
The Consumer Spend Report 2025
The Consumer Spend Report 2025
The Consumer Spend Report 2025

Loyalty programs are stronger, stores are more convenient, and digital access has never been easier — yet shoppers are drifting further away. This report looks at the trends reshaping consumer behavior and what they signal for retailers in the year ahead.

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A guide to loyalty & Upside
A guide to loyalty & Upside
A guide to loyalty & Upside

Loyalty programs are a familiar part of retail, but customer behavior doesn’t always follow membership. This guide looks at how Upside works with loyalty programs to help drive more visits.

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Winning the uncommitted shopper
Winning the uncommitted shopper
Winning the uncommitted shopper

Most shoppers don’t stick to one brand. They decide where to shop based on price, timing, and convenience. This report shows what’s behind uncommitted customers’ choices and how you can influence them to come back more often.

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The Consumer Spend Report 2024
The Consumer Spend Report 2024
The Consumer Spend Report 2024

Consumer spending hasn’t stopped, but how people shop keeps changing. This report looks at the patterns behind that shift and what the rise of the uncommitted customer signals for retailers today.

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How to turn loyalty members into super-users
How to turn loyalty members into super-users
How to turn loyalty members into super-users

A small group of super-users drives outsized value for your loyalty programs. This report shows how you can move more members into that high-impact tier.

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