Your next customer is already on Upside

By plugging into our partner marketplace, you turn brand visibility into new customers and in-store sales.

Person driving a car while pointing at a smartphone mounted on the dashboard displaying a map for navigation. The scene shows using directions while traveling on a tree lined street.

Partnering with brands you know and love

Upside’s partner network extends your reach, putting your business in front of millions of consumers when they're deciding what and where to buy.

Learn more →

Our partnerships
put your brand 
front and center when purchasing decisions are made

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Illustration showing a retailer connected to the Upside app, which links to four user types with descriptions reading "A rideshare driver looking to refuel between trips", "A gig worker checking their balance and searching for meals on the go", "A consumer building credit with a mobile banking app and earning great deals on everyday transactions", and "A frequent shopper looking to boost their purchasing power".Illustration showing a retailer connected to the Upside app, which links to four user types with descriptions reading "A rideshare driver looking to refuel between trips", "A gig worker checking their balance and searching for meals on the go", "A consumer building credit with a mobile banking app and earning great deals on everyday transactions", and "A frequent shopper looking to boost their purchasing power".
Illustration showing a retailer connected to the Upside app, which links to four user types with descriptions reading "A rideshare driver looking to refuel between trips", "A gig worker checking their balance and searching for meals on the go", "A consumer building credit with a mobile banking app and earning great deals on everyday transactions", and "A frequent shopper looking to boost their purchasing power".Illustration showing a retailer connected to the Upside app, which links to four user types with descriptions reading "A rideshare driver looking to refuel between trips", "A gig worker checking their balance and searching for meals on the go", "A consumer building credit with a mobile banking app and earning great deals on everyday transactions", and "A frequent shopper looking to boost their purchasing power".
Gig workers driver looking to refuel between trips
Consumer on banking app earning deals on transactions
Personal shopper grabbing essentials between deliveries
Gig worker checking their balance and searching for meals on the go
Banking customer earning cash back on everyday spending
Grocery shopper earning cash back while fulfilling orders
Driver finding the best gas prices and additional savings
Delivery driver getting gas or food between orders for cash back
Value shoppers saving on purchases through their wallet app
A gig worker offsetting meal expenses while tracking deductions

Influence decisions before they are made

In the right place

Meet customers where they are — digital spaces and apps where they already frequently transact.

At the right times

Get your brand in front of customers before they make their decision, so you can influence them to choose you.

With the right promotion

Customers receive the right promotion to change their behavior, without cannibalizing expected sales or eroding margins.

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"Upside's partner network enables us to leverage their relationships with restaurants and gas retailers to drive more traffic and sales to our stores."

Caleb Carr Headshot

Sean Weiss

VP, Business Analytics & Loyalty Marketing

Learn how retailers are leveraging consumer partnerships to drive growth

Request a demo

Your questions, 
answered

FAQ

What is Upside's partner network?

Upside’s partner network refers to an ecosystem of strategic partnerships that offer retailers exposure across a number of apps and platforms, including major brands like Uber, Lyft, Instacart, Chime, One Finance, DoorDash, and more. This network extends retail partners’ reach across 35+ million consumers, driving measurable, incremental business results with no additional work or risk.

Note that only retailers with a receiptless Upside experience — wherein Upside verifies user purchases directly against retailer transaction data — will be discoverable through our partner network.

Is the Upside app just for fuel?

The Upside app is not just for fuel retailers and partners. The app helps users earn cash back on everyday purchases at over 100,000 participating convenience stores, grocery stores, restaurants, hardware stores — and yes, gas stations. Upside’s partner network extends these offers to users of other major platforms, such as Uber, Lyft, Instacart, and more, making even more types of purchases eligible for cash back.

Does Upside exist outside of the U.S.?

No. Upside currently only partners with businesses in the U.S.

Request a demo

Request a demo of our platform with no obligation. Our team of industry experts will reach out to learn more about your unique business needs.