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Participating Schnucks stores see 3% better year-over-year sales with Upside

As part of its regular review of investments, Schnucks sought to test and independently verify Upside’s reported results.

Participating Schnucks stores see 3% better year-over-year sales with Upside

As part of its regular review of investments, Schnucks sought to test and independently verify Upside’s reported results.

Participating Schnucks stores see 3% better year-over-year sales with Upside

As part of its regular review of investments, Schnucks sought to test and independently verify Upside’s reported results.

June 2024

Key results

3%

Better year-over-year sales growth for stores on Upside

–1%

Decline in deactivated store sales

1 month

Until reactivated stores closed the sales gap

The challenge

It’s always a good idea for retailers to evaluate their investments regularly. By determining what’s working and what’s not on an ongoing basis, retailers ensure they’re always allocating their limited resources in the best way possible. Schnucks, a regional grocer based in St. Louis, is one such retailer that aims to optimize its investments — and does so with in-depth support from its award-winning data and analytics team.

Upside works by introducing a stimulus in the form of personalized cash back promotions to get customers to behave differently. For retailers like Schnucks, the data discovered during recent testing and learning opportunities determined that behavior change results in more visits and larger baskets, both of which lead to our intended outcome: more profit.

As part of its regular review of investments, Schnucks wanted to test and independently verify Upside’s reported results.

Upside solution

In order to validate Upside’s impact, Schnucks and Upside agreed to conduct an A/B test. We temporarily deactivated Schnucks stores in one region from Upside’s platform, which means that Upside users could no longer see cash back offers at those locations in the Upside app. In another similar market, Schnucks’ locations stayed live. After 30 days, Schnucks would compare the changes in year-over-year sales growth between the stores in each region.

resultS

After comparing sales for Schnucks stores on and off the Upside platform, Schnucks’ internal analysis validated Upside’s results. During the month-long testing period:

Stores that were deactivated from Upside’s marketplace saw a 1% decline in sales.
Meanwhile, sales in the control group of stores that remained visible on Upside’s app grew by more than 2%.

The locations that remained on Upside performed 3% better than those that left the marketplace.

Schnucks’ independent analysis confirmed that Upside was driving critical revenue to the business, and the investment in the program is worth growing.

But perhaps the most powerful result occurred after the end of the A/B test, when Schnucks listed all of its stores on Upside again. When the test stores relaunched on the Upside app, they quickly regained the sales lost during the test. Within just one month of rejoining the Upside platform, those stores nearly closed that 3% gap in year-over-year sales growth.

Grocery

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Retailer profile

Partner

Schnucks

Industry

Grocery

Location

5 states across the Midwest

Number of sites

114 stores

Joined Upside

October 2021

June 2024

Key results

3%

Better year-over-year sales growth for stores on Upside

–1%

Decline in deactivated store sales

1 month

Until reactivated stores closed the sales gap

The challenge

It’s always a good idea for retailers to evaluate their investments regularly. By determining what’s working and what’s not on an ongoing basis, retailers ensure they’re always allocating their limited resources in the best way possible. Schnucks, a regional grocer based in St. Louis, is one such retailer that aims to optimize its investments — and does so with in-depth support from its award-winning data and analytics team.

Upside works by introducing a stimulus in the form of personalized cash back promotions to get customers to behave differently. For retailers like Schnucks, the data discovered during recent testing and learning opportunities determined that behavior change results in more visits and larger baskets, both of which lead to our intended outcome: more profit.

As part of its regular review of investments, Schnucks wanted to test and independently verify Upside’s reported results.

Upside solution

In order to validate Upside’s impact, Schnucks and Upside agreed to conduct an A/B test. We temporarily deactivated Schnucks stores in one region from Upside’s platform, which means that Upside users could no longer see cash back offers at those locations in the Upside app. In another similar market, Schnucks’ locations stayed live. After 30 days, Schnucks would compare the changes in year-over-year sales growth between the stores in each region.

resultS

After comparing sales for Schnucks stores on and off the Upside platform, Schnucks’ internal analysis validated Upside’s results. During the month-long testing period:

Stores that were deactivated from Upside’s marketplace saw a 1% decline in sales.
Meanwhile, sales in the control group of stores that remained visible on Upside’s app grew by more than 2%.

The locations that remained on Upside performed 3% better than those that left the marketplace.

Schnucks’ independent analysis confirmed that Upside was driving critical revenue to the business, and the investment in the program is worth growing.

But perhaps the most powerful result occurred after the end of the A/B test, when Schnucks listed all of its stores on Upside again. When the test stores relaunched on the Upside app, they quickly regained the sales lost during the test. Within just one month of rejoining the Upside platform, those stores nearly closed that 3% gap in year-over-year sales growth.

Grocery