Trends from 1B transactions. Download the 2024 Consumer Trends Report (as seen on The Today Show). Get your copy
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Transaction data from more than 1,700 c-stores shows demand is actually in decline. We contextualized the numbers and interviewed consumers to find out what’s behind the shift in shopping behavior.
Learn about gas prices, station traffic trends, and money-earning tips to enjoy a holiday weekend that doesn’t break the bank.
We looked at the last three years and factored in today's market conditions to estimate fuel and grocery prices for Memorial Day 2024.
Today, thousands of retailers use Upside to win more visits and higher customer spend at a positive, fully-attributable ROI.
When fuel margins are low, retailers make less profit. But industry executives say cutting costs can make pre-existing pressures worse.
Upside reviewed transaction data from 1,700+ convenience retail locations and surveyed 1,500+ consumers. Here’s what we found.
There's a gap between loyalty membership and behavior; retailers have an opportunity to turn their average members into super-users.
Using mobile apps is second nature for today’s shoppers. C-stores can leverage that behavior to reach more customers and increase pump-to-store conversion.
Upside surveyed consumers on effective fuel offers. Then, we reviewed transaction data from 30K fuel sites to learn what really changes buying behavior.
How promotions drive behavioral change in consumers
A guide to what retailers can expect from consumers this summer as prices at the pump change
Upside's insights report for fuel retailers to stay competitive in changing markets
To achieve fuel profitability, it is crucial to maximize capacity utilization, increasing sales at the pump and driving sales at your convenience store.
Retailers need to stop using personalized and segmented approaches interchangeably — only the former generates true incremental profit every time. Learn how these strategies differ and how to leverage the data you already have for long-term growth.
High prices at the pump are driving consumers to new gas stations. Here’s how grocers and restaurants can benefit.
Understanding how your customers think will help you go beyond tweaking fuel sign prices to maximize profit. Here’s what you need to know.
How many gallons are you currently selling every day, and how could you be selling? Calculate your capacity utilization to find out.
As consumers make more purchasing decisions online, fuel retailers must look beyond sign price and traditional marketing. Here’s how to adjust your customer reach strategy.
Customer loyalty programs can help drive sales among existing customers but fall flat in growing your base and driving new profit. Here’s how digital marketplaces can fill the gap.
Despite the outsized costs for these assets, few station owners track or measure how effectively they’re utilized on a daily basis.
How Upside empowers fuel retailers to attract more customers and increase transaction volume amid inflation and rising gas prices, providing relief to consumers while boosting profits for businesses
This Upside study explores what it takes to determine the impact of your current loyalty program.
Navigating inflation and supporting local businesses with Upside
Understanding the surge in prices, economic influences, and how Upside continues to provide cash back amidst the fluctuations
Read about the developing trends in fuel retail and how to attract today’s (and tomorrow’s) customers.
Preparing for the rise of Electric Vehicles (EVs) in the fuel and convenience retail market
A comprehensive framework for assessing the effectiveness and profitability of in-house loyalty programs in the fuel and convenience retail industry
We surveyed 1,300 customers, spoke with dozens of retailers, and analyzed billions of transactions to learn how competitive retailers outmatch their competition
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