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UPSIDE WEBINAR SERIES

Consumers & Loyalty

Join Upside for a two-part webinar series that highlights the latest insights on loyalty programming, featuring perspectives from industry experts.

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What we covered:

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Consumer sentiment data

Learn about today’s buyer preferences from thousands of customer survey responses

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Insights from
real-world transactions

See what millions of transactions nationwide say about how customers are actually behaving

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Perspectives from top retailers

Hear first hand about their loyalty  investments in an effort to change buyer behavior

WEBINAR 01

What's working in loyalty and what's not?

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Overview

Consumers are hungry for value, and to find it, they usually look to loyalty. But holding a membership doesn’t mean they behave loyally. What we covered:

  • What consumers say they want out of loyalty
  • The differences in buying behavior between loyalty and non-loyalty members
  • What retailers can do to amplify what’s working and change what’s not
Speakers
Dr. Tom Weinandy

PhD Economist at Upside

Hayley Miller

Partner Solutions at Upside

Overview

Hear from respected retail veterans across industries about how they are:

  • Solving for the gap between loyalty membership and loyal behavior
  • Getting existing loyalty members to visit more often and buy more when they do
  • Measuring success for their existing loyalty investments
Speakers
Samuel Zanini

VP of Revenue, Terrible’s

Stuart Seagroves

Pizza Hut franchisee

Jennifer Hopper

CIO, Save A Lot

Hayley Miller

Partner Solutions at Upside

WEBINAR 02

The retailer perspective on consumers and loyalty

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An UPSIDE WEBINAR

How to get the uncommitted customer through your doors

Presented in partnership with:


Upside co-founder and CEO Alex Kinnier sat down with Supermarket News Executive Editor Chloe Riley to talk about the findings in the Consumer Spend Report and how grocers can win more spend from cross-shopping customers.

How to get the uncommitted customer through your doors

Here’s what you can expect

Understand
the critical differences

Though some use them interchangeably, dynamic pricing and personalized promotions are far from the same.

Add nuance
to the national conversation

You’ve been hearing all about them. See exactly what these strategies are — and aren’t.

Determine the right path forward

Learn when it makes the 
most sense to implement a revenue-maximizing pricing strategy.
IN THIS WEBINAR

Find the intersection of efficiency and fairness

Unlike alternatives that can invite scrutiny and erode trust in the brand, personalized promotions find the win-win. In this webinar, an Upside expert and restaurant executive will explore how personalized promotions center the customer and protect the business’ margin.  

Join the conversation
UPSIDE WEBINAR

How to get the uncommitted customer through your doors

Presented in partnership with:


Upside co-founder and CEO Alex Kinnier sat down with Supermarket News Executive Editor Chloe Riley to talk about the findings in the Consumer Spend Report and how grocers can win more spend from cross-shopping customers.

How to get the uncommitted customer through your doors

What we covered

Economic sentiments and behavior changes

Despite positive economic indicators, a majority of Americans see an economy in decline. How is that affecting their spending?

Price sensitivity breeds “uncommitted customers”

Shoppers with everything they need at their fingertips are comparing prices across stores to maximize value for their real-time needs.

Loyalty and pricing: Areas ripe for growth

We polled thousands of consumers on loyalty programming and dynamic pricing, so retailers can plan their investments accordingly. 
IN THIS WEBINAR

What you need to know about today’s consumer

The number of uncommitted customers is growing — and they make up a majority of today’s shoppers. To win more of their transactions, you have to understand who they are, how they shop, and what they want. We have the data.

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A diagram of how often do you change where you shop or try a new retailer based on where you can use loyalty rewards or earn cash back

Meet the speakers

Dr. Thomas Weinandy picture

Dr. Thomas Weinandy

Sr. Research Economist

Dr. Weinandy is a Research Economist at Upside, providing valuable insights into consumer spending behavior and macroeconomic trends for the fuel, grocery, and restaurant industries. With a Ph.D. in Applied Economics, his academic research is in digital economics and brick-and-mortar retail. He is currently writing a book on leveraging AI for business intelligence.

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Hayley Miller

Solutions Engineer, Retail Go-To-Market

Hayley Miller is a Solutions Engineer at Upside with a deep background in retail strategy and growth. Throughout her career, Hayley has specialized in helping retailers navigate market dynamics and consumer trends to identify and implement effective growth strategies. Her expertise spans various aspects of retail operations, from account management to sales, enabling her to provide comprehensive solutions tailored to each client’s unique needs.

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UPSIDE WEBINAR

How to get the uncommitted customer through your doors

Watch on demand

Presented in partnership with:


Upside co-founder and CEO Alex Kinnier sat down with Supermarket News Executive Editor Chloe Riley to talk about the findings in the Consumer Spend Report and how grocers can win more spend from cross-shopping customers.

How to get the uncommitted customer through your doors

What we covered

Here’s what you can expect

Why foot traffic is changing

Inflation, rising costs, and third-party delivery have diners seeking value now more than ever.

Providing value without hurting profit

Operators need strategies for providing value without resorting to blanket discounts that hurt their bottom line. 

What’s working and what’s not

Hear from EVP Adam Klaers on how Roy Rogers is increasing foot traffic and transactions.

Meet the speakers

Kevin Hart

Chief Sales Officer, Upside
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Adam Klaers

EVP at Roy Rogers
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UPSIDE WEBINAR

How to get the uncommitted customer through your doors

Watch on demand

Presented in partnership with:


Upside co-founder and CEO Alex Kinnier sat down with Supermarket News Executive Editor Chloe Riley to talk about the findings in the Consumer Spend Report and how grocers can win more spend from cross-shopping customers.

How to get the uncommitted customer through your doors

What we covered

Here’s what you can expect

Why shoppers are increasingly uncommitted

Economic uncertainty and increased choice has led to shoppers focusing less on brand loyalty and more on finding value for themselves.

How to change customer behavior and earn loyalty

Loyalty program membership is increasing, but engagement is falling. Retailers have to find a way to stand out in a crowded space.

Personalized promotions as a differentiator

Learn how personalized, basket-level promotions motivate uncommitted customers to behave differently, driving incremental profit.

The trends that point to changing customer behavior

Our inaugural Consumer Spend Report examined over a billion transactions and survey responses from more than 7,000 consumers to understand changing shopping trends. 

Read the report

Meet the speakers

Alex Kinnier

Co-founder and CEO
Upside
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Chloe Riley

Executive Editor
Supermarket News
View profile
UPSIDE WEBINAR

How to get the uncommitted customer through your doors

Presented in partnership with:


Upside co-founder and CEO Alex Kinnier sat down with Supermarket News Executive Editor Chloe Riley to talk about the findings in the Consumer Spend Report and how grocers can win more spend from cross-shopping customers.

How to get the uncommitted customer through your doors

What we covered

Here’s what you can expect

Why shoppers are increasingly uncommitted

Economic uncertainty and increased choice has led to shoppers focusing less on brand loyalty and more on finding value for themselves.

How to change customer behavior and earn loyalty

Loyalty program membership is increasing, but engagement is falling. Retailers have to find a way to stand out in a crowded space.

Personalized promotions as a differentiator

Learn how personalized, basket-level promotions motivate uncommitted customers to behave differently, driving incremental profit.

The trends that point to changing customer behavior

Our inaugural Consumer Spend Report examined over a billion transactions and survey responses from more than 7,000 consumers to understand changing shopping trends. 

Read the report

Meet the speakers

Alex Kinnier

Co-founder and CEO
Upside
View profile

Chloe Riley

Executive Editor
Supermarket News
View profile