As a regional grocer in Southern California, Cardenas Markets understands the need to adapt to the evolving consumer landscape. The primary challenge? Remain competitive in the face of fierce rivals and encroaching big-box stores. 

To overcome this challenge, Cardenas Markets aimed to expand its reach to potential consumers and tangibly increase the average visit frequency to its stores.

Transforming customers into loyal regulars with Upside

Cardenas Markets partnered with Upside to unlock new growth through personalized promotions delivered via Upside’s digital marketplace. In just 15 months, the program drove measurable impact across key performance areas: 

• 75% lifetime ROI — a strong return that underscores the long-term value of Upside's personalized promotions, demonstrating the impact on customer loyalty and profitability.
• 35%+ new customers — more than a third of Upside-driven consumers were brand new to Cardenas Markets, expanding the store's customer base and reaching untapped audiences.
• 10% increase in non-Upside spend — after claiming a Cardenas offer, previously new and infrequent shoppers continued to return and spend even when not using the Upside app.
• 87% increase in total spend — shoppers who received Upside offers spent significantly more across all segments at Cardenas.

Get in touch with our team of grocery experts to learn more.