Busy Beaver Partners with Upside to Provide More Value to Consumers

WASHINGTON, D.C., November 19, 2024 – Upside, a leading digital marketplace focused on empowering individuals and retailers financially, has partnered with Busy Beaver, a home improvement center with locations across Pennsylvania, Ohio, and West Virginia, to deliver greater value to consumers. This partnership is set to boost new and infrequent customer traffic for Busy Beaver, while also marking a significant step in Upside’s expansion beyond the food and fuel industries.

“Partnering with Upside perfectly aligns with our commitment to providing a customer-first retail experience," Adam Gunnet, Director of IT & Business Intelligence. "We are excited to strengthen our position as the go-to home improvement center in the communities we serve by embracing innovative partnerships, exceptional customer service, and cutting-edge technology.”

Consumers have more choices than ever, and retailers are finding that loyalty perks, discounts, and enhanced in-store experiences have become table stakes for customers, making it harder to stand out from the competition. By joining the Upside platform, retailers gain free exposure to millions of consumers through Upside’s app and partner network, reaching shoppers and influencing their behavior at the crucial moment they're deciding where to buy. Upside has proven to be extremely effective, helping over 100,000 retailers earn $1.8 billion in incremental profit to date.

“Upside limits participation in all its categories on a first-come, first-served basis. As the platform rapidly grows to fill these quotas, joining early positions Busy Beaver to capitalize on the first-mover advantage, driving significant incremental profit as more consumers earn cash back with every transaction,” said Kevin Hart, Upside’s Chief Sales Officer.

For hardware retailers seeking to explore how Upside can enhance their stores and empower their existing workforce to better serve customers, please visit www.upside.com/business.

ABOUT UPSIDE

Upside is a digital marketplace that connects millions of consumers with brick and mortar retailers nationwide. Since 2016, Upside's personalized offers have empowered individuals to gain greater purchasing power for their essential needs and helped businesses achieve measurable profits. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more: www.upside.com.

ABOUT BUSY BEAVER

Busy Beaver was founded in 1962 with three lumber yards located in Clairton, Verona and Carnegie, PA. The company quickly expanded and began opening full-line home improvement centers throughout the 1970s and 1980s. Currently, Busy Beaver operates 22 stores in three states, Pennsylvania, Ohio and West Virginia; and employs more than 350 people. As of September 2013, Busy Beaver has been operating under new, local ownership. The company is committed to providing legendary customer service and a customer-centric in-store experience at each of its neighborhood home improvement centers. For more: www.busybeaver.com.