Personalized promotions increase visit frequency with a 67% ROI

The collaboration between Cardenas Markets and Upside yielded exceptional results, showcasing the power of personalized promotions and consumer engagement. The key outcomes achieved include:

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• Total spending growth: In just 15 months, Upside provided proven value to Cardenas Markets' consumers and incremental profit for the grocer. Total spending at Cardenas Markets increased by 86.7% across all consumer segments, both on and off the Upside app. This surge in spending highlights the effectiveness of Upside's personalized promotions in driving consumer engagement and purchase volume.
• New shopper acquisition: Over 35% of consumers driven by Upside to Cardenas Markets were new shoppers. The ability to attract new customers illustrates the impact of Upside's targeted promotions in expanding the grocer's customer base and reaching untapped audiences.
• Upside user sales contribution: During the 15-month window, 40% of sales came directly from Upside users through the app. This significant sales contribution demonstrates the effectiveness of Upside in driving revenue for Cardenas Markets. Additionally, the remaining 60% growth came with no promotional costs charged to Cardenas Markets, further enhancing their profitability.
• Weighted Average ROI: Cardenas Markets saw a remarkable 67% weighted average lifetime return on investment (ROI) from Upside. This ROI underscores the long-term value of Upside's personalized promotions, demonstrating the impact on customer loyalty and profitability.

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Finally, non-Upside spending increased by 10.3% across all consumer segments after using Upside. This indicates that consumers continued to return and shop at Cardenas Markets after the initial transaction triggered by Upside's promotions. This sustained loyalty contributed to incremental net profit for the grocer, further enhancing their bottom line.