Majors Management is a fuel distributor and convenience store operator doing business in 20 states. 

Diamond Vinson oversees dealer operations at Majors Management, helping stations to sell more gallons and increase his company’s throughput. His role is made more difficult by the growing number of uncommitted customers in America today, but he relies on Upside to influence more drivers to stay loyal to his dealers.

“I think Upside is a great partner for us,” he said. “Upside allows our dealers to attract more customers and bring more people to the lot that may not be their loyal fanbase.”

Vinson also loves that Upside creates exclusivity zones for his dealers, blocking his competition from the Upside marketplace and funneling more customers to their partner stations.

“If I’m a dealer, if I’m a wholesaler, I want to block everybody and keep everybody from me. So, I think that’s a huge value.”

Want to get the dealer’s perspective? Listen to Diamond and Khaled Ornob, an operator with stations on Upside, share more here.