Schnucks is a grocery retailer headquartered in St. Louis with 110+ supermarket locations across the Midwest.

An Upside partner since 2021, the regional grocer has come to rely on Upside to help win uncommitted customers — shoppers that prioritize the value they receive from each transaction over loyalty to any particular brand. Caleb Carr, Schnucks’ director of data science and engineering, says that Upside helps make introductions to those customers, serving as a perfect partner to the brand’s loyalty program.

“Upside is a great pipeline that really drives folks into our stores so that we can show them how we're different,” he said.

He went on to say that the brand independently validated Upside’s impact to confirm that the transactions delivered by Upside were truly incremental. The results of Schnucks’ test gave the team more confidence in Upside’s ability to drive profitable foot traffic into its stores. 

“We've worked a lot with Upside to really quantify and prove out the approach to the cohorting and to address the incrementality,” Carr said. “Knowing that it's based on like-customers has really given us a lot of confidence in the results that we're seeing through Upside.”

Read more about Upside’s partnership with Schnucks here.