Save A Lot is a grocer based in the St. Louis area with roughly 900 locations across 32 American states.

Jennifer Hopper, the grocer's chief information officer, said that the brand's small-format stores thrive in rural or urban neighborhoods that otherwise have limited access to fresh, high-quality groceries.

Still, Save A Lot faces challenges with the rise of uncommitted customers, shoppers that spread their spend around to multiple banners and formats. Hopper and Save A Lot are focused on bringing more new and infrequent shoppers into their stores, and to do that, they've turned to Upside.

Upside's digital marketplace influences nearby customers to spend more of their grocery budget at Save A Lot. And with Upside's Dashboard, Hopper can track Upside's impact and make more informed decisions with her data.

"The Dashboard is exceptional. I was surprised to see it, and it's something that is even board-level. It very easily, in a consumable way, shows how we're pulling in new customers, transitioning those new customers to frequent customers."