The Upside team has been hard at work delivering impactful results for both retailers and consumers. Product improvements and the expansion of our marketplace made 2024 our best year yet — because of Upside, our retail partners earned $605 million in incremental profit and welcomed 17 million first-time visitors.

“I think Upside has proven they are long-term, they are sustainable, they’ve got a really good model, and they’ve got the data backup that they are really, really profitable,” said Diamond Vinson, the VP of operations at fuel wholesaler Majors Management. 

We’re deeply thankful to our retail partners and app users who make this work worth pursuing, and we’re energized to continue this trajectory. 2024 was a banner year, but we’re already feeling inspired to build in 2025.