Driving transactions in fuel markets with declining demand

Rising above falling fuel demand

With a challenging environment in the fuel market, marked by a decline in 2017-2018, "Client F" started experiencing similar setbacks in their growth rate. Their key concern was to validate whether Upside was a value-added investment to counteract these market conditions.

Combating decline with strategic analysis

To address Client F's concerns and combat the downward trend, Upside orchestrated a focused analysis. The aim was to compare Client F's performance with non-participating stations in the same designated market area (DMA). The goal was to demonstrate how Upside could contribute to reducing the impact of the market decline on Client F's stations.

Countering the downward trend with Upside

Following Client F’s partnership with Upside, a considerable improvement was seen. Where non-participating stations witnessed a 4% decline, Client F's stations recorded only a 2% decrease in transaction volume, effectively halving the rate of decline. This demonstrated Upside's ability to lessen the impact of the market downturn.

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Additionally, the transaction volume and gallons sold trend at Client F’s stations exhibited a more positive trajectory compared to the overall market. This contrast was made apparent by accounting for the gallons sold via Upside, highlighting the path Client F would have likely taken without Upside's involvement.

Upside demonstrated its value as a reliable partner in challenging market conditions by significantly reducing the impact of negative growth and enhancing Client F's month-over-month performance. These results underscore Upside's robust contribution, even in a tough environment, validating the value for fuel retailers like Client F.